The five major scenic spots received 207,900 tourists, with the ticket income of RMB7,253,300, up 12.14% and 30.54% respectively year on year. The tourism ticket income reached an all time high of the same period. Five star-hotels received 4,029 tourists, with the occupancy rate of 57.3%. The average occupancy rate of star hotels and resorts in the District was about 70%.

Besides, the OUTLETS received 200,000 consumers and tourists in total, with the sales volume up to RMB46.50 million. Other scenic spots including the Village Traveling received 65,000 tourists.

The boom of the tourism reception and income in the Holiday Week are attributed to these aspects:

1. Abundant Products to Flourish Reception and Income
Each scenic spot introduced a series of characteristic and interactive tourism activities, thus enriching the products on the Qingpu tourism market. Leisure tours, shopping traveling and folk-custom tourism remain hot. Besides, suburb tours and self-help traveling are promoted for a journey in spring. In addition, outdoor scenic spots in the district benefited from the fine weather of the Holiday Week.

The District hit a new high of the same period in terms of visitors and tourism income. Moreover, as the income increase rate outnumbered that of the reception number, the average tourist consumption saw a steady growth.

2. Three Main Forces, Hot Shopping Tour
Three main forces, including the Zhujiajiao Water Town, the Grand View Garden and the Oriental Land, always leading the market, again had good performances this year in the "May Day" Holiday Week. By introducing the localized folk-custom activities and the sales promotion with the OUTLETS, the Zhujiajiao Water Town attracted 69,500 tourists and profited from the tickets of RMB1,293,900, up 63.15% and 59.38% year on year, with the highest increase rate in terms of reception number. The Shanghai Grand View Garden, with such good plans as the "Twelve Beauties in Red Mansion", wooed 32,300 tourists and profited from the tickets of RMB1,389,600, a year-on-year increase of 30.77% and 16.75%, ranking No.2 in terms of increase rate of reception number. Boasting its ecological environment and activities including kite and water festivals, the Oriental Land satisfied many tourists' entertainment desire of approaching nature. It received 102,500 tourists, with a ticket income of RMB4.53 million, a year-on-year increase of 13.26% and 25.1%, ranking the third place in terms of reception increase rate.

3. More Day-trip Tourists in Private Cars, More Foreign Visitors

Due to continuous improvement and development of traffic network, self-driving tours and one-day trips led the Qingpu tourism market in the Holiday Week. More than 95% of the cars in parking lot were private cars.

Along with the continuous improvement of tourism products and services, Qingpu leisure tourism has gained currency on the market. "Shopping, ancient town, ecological environment, holiday and culture" became the first choices for many leisurely tourists. According to statistics, 50% people were tourists from Jiangsu and Zhejiang Provinces during the "May Day Holiday" Week. Foreign tourists who came on an impulse, fully enjoyed abundant tourism resources and experienced rich folk-custom atmosphere. 13% visitors in the District in the Holiday Week were foreign tourists.

4. Reception Pressure Increases, Quality Needs to be Improved
When the economy benefit brought by the Holiday Week surged, the negative effect resulted from tourism "blowout" became more and more serious. During the "May Day" Holiday Week this year, the influx of tourists and private cars, enormous pressure was put on every tourism reception unit. Therefore, the quality of traffic, environment, catering, entertainment, public facilities and other services still leaves much room for improvement.