The "National Day" Holiday Week this year, in addition to a harmonious atmosphere, was marked by the aim of "security, health, order and quality" in the Qingpu District. According to statistics, the District received a total of 458,200 tourists in the seven days (including those at the Shanghai OUTLETS Direct Marketing Square), a year-on-year increase of 5.43%; the total tourism income reaches RMB 85,752,000 (excluding that at the Shanghai OUTLETS Direct Marketing Square), a year-on-year increase of 4.73%. It hits a new high in terms of influx of visitors and the amount of tourism income.

The tourism boom in the Holiday Week is attributed to these aspects:

1. Abundant Products and pre-holiday promotion
Each scenic spot contributed to the Qingpu tourism market a series of sightseeing items or products. Besides such popular products as leisure tours, shopping tours and folk-custom tourism, suburb trips and individual traveling also promoted the Holiday Week tourism. Promotion on tourism products, including a tour of ancient town, leisure walks, shopping, red mansions and sweet-scented osmanthus, were all pluses to the holiday week success ratio. In addition, outdoor scenic spots in the District benefited owed much of the success to the fine weather of the holiday week.

2. Advantages of three major tourism resorts and hot shopping tour
Three main forces, namely the Zhujiajiao Water Town, the Grand View Garden and the Oriental Land, always leading the market, remained their leading positions. By introducing the localized activities, such as "World Music Festival" and selection of "Honored Tourist" by a post office of the Qing Dynasty, it made many tourists reluctant to leave. The number of tourists reached 62,400, a year-on-year increase of 76.37%, ranking the first in terms of influx of visitors. The Oriental Land, with its superior ecological environment and the 2nd drum-beating show, met the tourists' need of approaching nature and entertainment. It received 70,300 tourists, with a year-on-year increase of 15.24%, ranking 2nd in terms of influx of visitors. The Grand View Garden, which attracted many tourists by its red-mansion culture and red-mansion game festival, received 21,800 tourists, a year-on-year increase of 9%.

The Shanghai OUTLETS Direct Marketing Square continuously renewed its record of reception and income by daily car flow of 7,000 and daily tourist flow of 30,000. It received 220,000 tourists and consumers, realizing a total sales volume of RMB48,500,000, a year-on-year increase of 61.67%.

3. Increase in foreign tourist and overnight travelers
Along with the continuous improvement of tourism products and services, Qingpu leisure tourism has gained currency on the market. "Shopping, ancient town, eco-friendly environment, holiday and culture" have become a tourism industrial chain. With its multiple hot spots and considerable diversity, it became the tourists' first choice of entertainment. According to statistics, tourists from Zhejiang and Jiangsu account for more than 60%. Overseas tourists, who came on an impulse, fully enjoyed the abundant tourism resources and experienced the rich folk-custom atmosphere. Up to 15% visitors in the District in the Holiday Week were from overseas.

During the "National Day" Holiday Week, the hotel occupancy reached 71.96%, an increase of 22.23% from last year's 49.73%, hitting a historical new high of golden weeks. From October 1st to 5th, the occupancy rate reached its peak. The tenants, mainly individual tourists, with their family members, came for relaxation and recreation.

4. My tour, my way
Due to continuous improvement and development of traffic network, the Qingpu tourism market in the holiday week was characterized by self-driving tours and day trips. More than 97% of the cars in parking lots were private cars.