Approved by the State Council, the “China Brand Day” has been set on May 10 every year since 2017. The theme of the event this year is “deepening the supply-side structural reform, and comprehensively opening the new era for development of self-developed brands”.
The establishment of "China Brand Day" will, first, enhance the consensus from all walks of life, strengthen the awareness of the self-developed brands and cultivate and boost the self-developed brands. Secondly, it will help create the atmosphere favorable for promoting the self-developed brands, expand their influence and consolidate our confidence in the consumption of the products with self-developed brands. Thirdly, it will help set up the platform for exchanges between the self-developed brands, spread the cultural meaning of the brands and form the good image of China’s self-developed brands.