Qingpu newly opened metro line 17 in the New Year holidays. Commercial enterprises grasped the business opportunity to bring various kinds of consuming experiences to citizens and an intense atmosphere of business celebration by launching different marketing activities at the end of 2017. According to the statistics, the 25 commercial enterprises under concentrated monitor realized a total sales volume of 190 million yuan during the three-day holidays and the consumer market is in stability, security and order.
In welcoming the New Year, business craze were stirred up
Within the New Year holiday, commercial enterprises in Qingpu launched various kinds of theme marketing activities availing the holiday business opportunity, which effectively pooled customers. Among these enterprises, Orient Shopping Centre launched a series of sales events for “12th anniversary” with big discounts. Its sales events, for instance, prizes of five levels, smashing gold eggs, big separated prize, prize for birthday and prizes for VIP, attracted crowds of customers. The sales volume during the three-day New Year holiday jumped 70% year on year.
Transformation and upgrading brought notable effects.
In order to fit new situation, commercial enterprises in Qingpu accelerated the transformation of hardware and the optimization of shopping environment, meanwhile, put forward commercial transformation and upgrading mainly on service level. Fortune CBD, for example, actively introduced new brands, adjusted business structure and improved service function. Movie-watching, education, relax, entertainment, food and other experiences there were added or improved, which were well received by customers. The three-day New Year holiday witnessed an obvious achievement of upgrading and the sales volume rose twice that of last year.
The newly opened metro line brings new business opportunities
With the official running of metro line 17, increasing new customers and business opportunities are flooding into Qingpu. Shanghai Oriental Land, Zhujiajiao Watertown and other tourist attractions in Qingpu were tumultuous with people and events. Shangduli, a new business landmark in Zhujiajiao Watertown, carried out all types of creative cultural events combined with its own feature, blending art and commerce in a perfect manner. This brought consumers new shopping experiences and its sales volume increased by 50% year on year in three days.