Located at the Great Hongqiao Area, Xujing Town has 37,486 registered residents, 113,771 migrants and 11,737 foreigners. The large-population-based status brings along a great challenge to the suburbs management mode on the ties of blood kinship and region. In a large-sized residential community, residents suffer the discrepancy due to moving from urban zones to suburbs and affliction as strangers here, which produces a new management challenge for the neighborhood committee. In response, Xujing Town offers people-oriented cultural benefits to make community integration through enriched cultural activities for the public.
The self-cultivation event entitled “perfect and beautiful Xujing” has been recently launched. Moved from Changning, a Shanghai grandpa Zhao Shengpei made use of his culture virtue to produce a song named My New Xujing and sang the song with neighbors on the site. As a long-serving volunteer, Zhao initially applies for contributing to community culture construction and groups a chorus after moving to Yulanqingyuan Residential Quarter of Xujing Town in 2015. Now the chorus has 40 members who get together on time every week. Themed with the district’s creation of national civilized urban zones, Zhao produces arrays of new songs including Green Qingpu, Perfect City to entertain the public.
Music is the common language. Many foreigners reside in Xujing Town, including some German girls who like Chinese pop music and foreign son-in-law who love singing Shanghai Opera. Thus Xujing builds platforms for communication every year to promote multi-culture integration development.
As a multi-culture intersection, Xujing now has more than 110 culture and sports teams. Xujing Culture and Sports Center has actively constructed platforms including Culture and Art Festival, New Talent Show in Xujing, Sino-Foreign Cultural Activity Festival, Weekly Show at Squares and grassroots-version Avenue of Stars. Regarding culture as a carrier, Xujing opens the last mile for self-governance, adding more colors to life in community.
Xujing has recently granted plates to 10 bases for citizens’ self-cultivation. In the future, it will exquisitely build culture spheres including 104-section enterprise culture, new Xujing culture of Beidaju, foreign culture in high-end community and local culture in beautiful homes. Through classified and various self-cultivation activities, residents are encouraged to better melt into Xujing and promote the senses of belonging and contentment.