Brand is the soul of enterprise, representing the comprehensive performances of the competitiveness of enterprise and even the country. Qingpu brand enterprises have burst out exuberant vitality and durability in recent years when Shanghai speeds up the construction of Sci-tech Innovation Center with global clouts. The “Qingpu Intelligent Manufacturing and Craftsman Spirit in Collaboration with Granting Ceremony of ‘Qingpu Brand Enterprise Tour’” has been recently held at the Qingpu Eastern Airlines Applied Technology R&D Center, granting books entitled Qingpu Intelligent Manufacturing -- Reports on Cases of Brand Enterprise Innovation and Development to 27 representatives of innovative brand enterprises.
Jointly organized by the Economic Research Institute of Shanghai Academy of Social Sciences, the Federation of Trade Union of Qingpu District and the District Economic Commission, the event represented to grant books toward 27 corporate representatives, including the HIT Artificial Intelligence Industrial Park, Shanghai Huace Navigation Technology Ltd. and Shanghai Panda Machine (Group) Co., Ltd. As the district’s innovative brand enterprises, they have a certain influence in Shanghai even across the country, helping to develop the brand of Shanghai Intelligent Manufacturing (SIM for short). The books granted to them actually record the innovative and entrepreneurial stories of these brand enterprises.
Centering on the district’s characteristic industries and combining such factors as brand reputation, industry influence and cultural ascription, the Brand Enterprise Tour selected 27 enterprises of brand manufacturing and enterprises of strategic emerging industry in the district as publicity objects, maintaining the publicity of brand culture and craftsmanship of enterprises in all directions and from multiple perspectives and deep levels. Presenting the latest progress of Qingpu in accelerating the development of superior industries and in the field of sci-tech innovation, the Tour carried forward the craftsman spirit as well, and promoted the development of SIM brand.