On the eve of the first Chinese Farmers’ Harvest Festival, series of activities in response to the 2018 Shanghai Dianshan Lake Tourism Festival (the Festival for short), namely, the cooking competition entitled “happy village and beautiful cooks” and the launching ceremony of photography week for tourism news entitled “well-known lakes and impressive Jiangnan” were held in Caibang Village near the Dianshan Lake.
Six teams from large communities, Caibang Village and Shanghai United Media Group (SUMG), as well as nearly 30 “beautiful cooks” upon social registration participated in the cooking competition. In the limited time of one hour, the cooks proved their worth and showed off their cooking skills. They firstly had a competition on the name of dishes, enabling people to fall into a reverie. Some have auspicious morals, like “flourishing farmhouse”, “harmonious Chinese nation”, “stepping high in autumn” and “wrapping happiness”; some have sense of humor, like “grateful crabs”, “stunning colored peppers” and “fortune held in claws”. Nearly 60 photographers from the Shanghai Photographers Association, SUMG and the Qingpu Photographers Association held their cameras to focus on the beautiful moments and recorded the most charming impression of Jiangnan.
Caibang Village embraces green water banks, white wall and black tiles, which represents a pearl near the Dianshan Lake. The photographers also hoped that their lens can promote the development of tourism and rural revitalization.
Themed with rural revitalization, the integration of the Yangtze River Delta and the highlighting of the “four major brands”, the Festival makes use of means of tourism, culture, sports and shopping to focus on displaying and publicizing the resources of all-in-one tourism with the characteristics of Jiangnan culture, aiming to serve for the new round of leapfrog development of the district. The beautiful cook competition and famed photography week at lake areas are the two items of series of activities.